So long, App-A-Week challenge. Hello, App-A-Month challenge!

July 18, 2012

Hello, dear readers. I have some news.

You haven’t heard much from me lately because I recently (like 3 weeks ago) got a really kick-ass job doing mobile app development with a really cool company. That means I have far less time to work on my own iOS projects.

BUT, I still intend to work on them. What I’ll have to do is modify my original challenge to have a release every month instead of every week.

This months release is the retina-graphics version of Mac Lens•Lab!

Anyway, thanks for reading!

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Do free apps increase sales of paid apps?

March 12, 2012

Some of you might remember my crazy idea of pledging to publish an app a week. I thought that this idea would be a good way to force myself to learn a lot about iOS development and actually get things done. And it has!

But one thing I did not consider was how downloads of simple, silly, free apps would affect sales of my paid apps. It’s only been one week but I am pleased to report that there has been some positive influence!

I had two free apps come out last week: The Beer Nerd’s Old Volume Equivalence Calculator came out on Wednesday and Pizza Pal came out on Friday. What you’re about to see are weekly sales figures for last week that cover free iOS apps, paid iOS apps, and paid Mac OS apps.

First, let’s take a look at the free iOS apps:

 

Even though the new free apps didn’t come out until later in the week, we’re seeing a 4-8x increase in free app sales. It was hovering between 10 and 20 a week and shot up to 80 last week.

So, we have users downloading the free silly apps. How might that affect sales of paid apps?

It appears that sales have roughly doubled from 30/week to 60/week. Nice! Is it possible that this increase works for Mac OS X apps as well?

This is not as clear but there appears to be an increase. It might average out to twice as much but I haven’t done any maths on it yet.

It has only been a week but it seems pretty clear that adding free apps to your stable of apps helps increase sales of your paid apps. And increases your skills and experience! LEVEL UP!


Lens•Lab for Mac Released!

July 28, 2011

We are pleased to announce that Lens•Lab for Mac has been released on the Mac App Store!

Click here to purchase. Thanks to our customers and testers! Let me know if you have any problems or feature requests.


Lens•Lab Mac

July 21, 2011

Hello! Would you like to try the Mac version of Lens•Lab before it hits the Mac App Store?

Here ya go!

You’ll need Mac OS X 10.6 and a dual core processor helps! Post any comments or feedback below! Thanks!